These templates will help you perform cold outreach, ask for introductions, and more.
Click the arrow to the left of each template name to see the template in the dropdown.
Sales cold outreach email templatesSales no response follow-upEvent follow-up email templates Sales call follow-up email sequenceBreakup email template
Sales cold outreach email templates
These templates will help you reach out to prospects and new leads. Please be sure to follow spam guidelines and best practices when sending cold outreach emails.
Ask for an intro
You should use this template when you don’t have access to the decision-maker.
This is common when you’re trying to reach somebody at a higher level within the company.
Subject line: Can you direct me to the [marketing director/specific position]?
Hi [first name],
My name is [first name], and I work at [company name]. We work with companies to [main benefit].
I have a quick question: Could you put me in touch with [name of the decision-maker or specific position]?
We managed to [social proof] for [a different company] recently. We think we can achieve the same result with [their company].
Thank you,
[Your Name]
[Your Company Name]
[Your Phone Number]
[Your Email]
Ask for referrals/ spread the word NEW
Subject: Help Us Connect and Grow!
Hi [Contact's Name],
I hope this email finds you well. I wanted to reach out and share some exciting news about [Your Company Name]. We are a small but passionate [industry/sector] company dedicated to [briefly describe your company's mission or what sets you apart].
As we continue to grow, we believe in the power of connections and the value of word-of-mouth recommendations. That's where you come in! We would greatly appreciate your support in spreading the word about our services/products to your network.
If you know someone who could benefit from [specific service/product you offer], we would love to connect with them. Referrals are incredibly valuable to us, and we promise to provide the same exceptional service to anyone you recommend.
Feel free to forward this email or share our information with anyone who might be interested. We are eager to help more individuals and businesses [describe the positive impact or benefit your service/product provides].
Thank you for being a part of our network and supporting our small business. If you have any questions or would like more information, please don't hesitate to reach out.
Wishing you a fantastic day!
Best regards,
[Your Name]
[Your Company Name]
[Your Contact Information]
Cold outreach - Attention - Interest - Desire - Action method
AIDA stands for Attention – Interest – Desire – Action. How this template works:
1. Mention their pain point.
2. Offer social proof.
3. Include a CTA.
Subject line: Why [your company name]?
Hi [first name],
Our [company product/service] can help you solve [pain point].
How?
Within one year, we helped [company name] achieve a [x%] increase/improvement in [KPI] after implementing our [company product/service].
Beyond helping improve [KPI], [company product/service] also helped improve [additional benefits] by [% of improvement].
I’d love the chance to explain how [company product/service] can help improve your [KPI].
Do you have time on [day of the week] around [hour]? I’d love to get 15 minutes of your time.
Best,
[Your Name]
[Your Company Name]
[Your Phone Number]
[Your Email]
Cold outreach - Problem - Agitation - Solution method
The PAS email template stands for the Problem – Agitation – Solution. How this template works:
1. Point out the problem.
2. Agitate it with the consequences.
3. Present the solution (your product/service).
Subject: [Recipient’s Pain Point] Solved
Hello [Recipient's Name],
Are you tired of [Pain Point]? We know how frustrating that can be. We've worked with clients just like you who have been struggling with [Pain Point], and we've found a way to solve it.
Here's the thing: [Agitate the Pain Point by describing it further] and we both know that it's not sustainable. It's affecting your [Specific Negative Consequence]. That's where [Your Company Name] comes in.
We've developed a [Your Solution] that can help you overcome [Pain Point] and get you [Specific Positive Result]. We've helped clients like [Company Name 1] and [Company Name 2] achieve [Benefit or Value Proposition], and we're confident we can do the same for you.
If you're interested in learning more, let's schedule a call to discuss how we can help your business. Just reply to this email with your availability and we'll take it from there.
Looking forward to hearing from you.
Best regards,
[Your Name]
[Your Company Name]
[Your Phone Number]
[Your Email]
Cold outreach - Authority building method
This cold outreach email template is perfect for when you want to build rapport with a prospect and position yourself as a trustworthy authority on a specific topic.
Subject line: Want to improve [insert statistic from a case study]?
Hi [first name],
[Main pain point] can be a headache. It doesn’t help when [further agitate the problem].
We get it – that’s why we developed [company/product/service].
[Company name] helps [target audience] improve [target metric]. We’ve helped companies like [insert customer name] reach [insert metric].
I’d be happy to connect to discuss how [company product/service] can help your team solve [pain point]. Do you have fifteen minutes to chat tomorrow or the day after that?
[include a link to schedule a call]
Thank you for your time,
[Your Name]
[Your Company Name]
[Your Phone Number]
[Your Email]
Cold outreach - Straight to the point
This template is the no-nonsense version of a business development cold email template. Use this template to:
- Hook them with the first sentence.
- Offer social proof.
- Make a short pitch.
- Include a CTA.
Subject line: Want to improve [insert statistic from a case study]?
Subject line: Solve your [pain point].
Hi [first name],
Is [pain point] ruining your bottom line?
We’ve helped companies like [customer name] improve [KPI] by [x%] in less than one year.
Our [company product/service] was created to [one-sentence pitch]. It is easy to manage and implement into your [business process].
Do you have time this week to discuss how [company product/service] can help boost your [KPI]?
Thank you for your time!
[Your Name]
[Your Company Name]
[Your Phone Number]
[Your Email]
Cold outreach - FOMO method
This template leverages the Fear of Missing Out (FOMO).
Subject line: Experience the same benefits as [competitor name]
Hi [first name],
While researching for [competitor’s name], I came across your business. I love how [include personal knowledge of their business practices].
However, I suspect you may be struggling with [pain point], and I was wondering if [company department] could benefit from [product/service]?
[Competitor name] needed a way to solve [pain point]. Our [company product/service] helped them [solution you offer]. Since then, they’ve experienced an increase in [KPI].
Would you be interested in exploring ways our [company product/service] can help your company?
Best,
[Your Name]
[Your Company Name]
[Your Phone Number]
[Your Email]
Cold outreach - Offer value or free advice
By sharing something of value without asking for anything in return – except the possibility of a call – you show you’re committed to helping people and not just out to close a deal.
Subject line: Want to [goal or solution]?
Hi [first name],
I’m from [company], and I wanted to reach out because I noticed [problem or pain point].
I decided to dig a little deeper, and came up with a solution for you.
After looking at [mention problem or pain point], we compiled [solution/resource: e.g., a list of high-quality leads, 5 keywords to use for SEO, etc.] for you.
[List out solutions if applicable]
There’s more where that came from! I’d love to hop on a call with you to explore how I could continue to help you with [problem and solution]. Are you free sometime next week? You can book a call here: [link to a scheduling platform/calendar].
Best,
[Your Name]
[Your Company Name]
[Your Phone Number]
[Your Email]
Sales no response follow-up
Follow up on a sales email that hasn’t received a response.
Missing socks witty follow up
☝️We recommend using this as inspiration and coming up with your own witty ideas for email follow-up.
Subject: Did my email disappear into a black hole?
Dear [Name],
I hope this email finds you well. I just wanted to check in and make sure my previous email didn't get lost in cyberspace. You know, like socks in the dryer.
If you have a moment, I'd appreciate it if you could let me know your thoughts on the matter. If not, I understand, and I'll just keep searching for those missing socks.
Looking forward to hearing from you.
Best regards,
[Your Name]
Basic follow up
Dear [Name],
I hope this email finds you well. I know you must be busy, so I'll keep this brief. I just wanted to follow up on my previous email regarding [Product/Service] and its potential benefits for [Company/Industry].
Our [Product/Service] has helped other companies in similar positions save valuable time and streamline their processes. If you have a few minutes to spare, I would love to discuss how our solution can benefit your team specifically.
Please let me know if this is something that interests you, and we can schedule a time to chat further.
Thank you for your time, and I hope to hear from you soon.
Best regards,
[Your Name]
Event follow-up email templates
Follow up after an event or specific type of meeting.
Follow up from a recent event - general
This email template is a great follow-up after an initial intro at an in-person event. It helps you capitalize on the fact that the prospect is already familiar with you.
Subject line: Congrats on [event]!
Hi [first name],
I recently met you at [the event]. It was great to talk to you, and I saw that [insert positive outcomes of the event like good attendance or reviews].
As I mentioned, our [company name] offers [company product/service] that helps our customers deal with [pain point].
I’m sure things are hectic on your end after [event], but I’d love to talk to you about how we can help [main benefit].
Do you have 10 minutes to talk on Friday?
Congrats again,
[Your Name]
[Your Company Name]
[Your Phone Number]
[Your Email]
Follow up from a conference - made a connection
Subject: Great Meeting You at [Conference Name]
Hi [Contact's Name],
I hope you're doing well. It was a pleasure meeting you at [Conference Name] last week. I thoroughly enjoyed our conversation about [specific topic discussed or common interest].
As we discussed, I am currently working as [your position/title] at [your company]. We specialize in [briefly describe your company's expertise or industry focus].
Our discussion about [specific topic] sparked some interesting ideas and I would love to continue our conversation to explore potential opportunities for collaboration or mutual support.
If you're available, I'd love to set up a quick call to delve deeper into shared interests and discuss how we can support each other's goals. Please let me know a time that works for you, and I'll be more than happy to arrange a call at your convenience.
Looking forward to connecting further!
Best regards,
[Your Name]
[Your Position/Title]
[Your Company Name]
[Your Contact Information]
Follow up from a conference - casual
Subject: Great Meeting You at [Conference Name]!
Hey [Contact's Name]!
I wanted to drop you a quick message to say how awesome it was meeting you at [Conference Name] last week. Our chat about [specific topic] really got me thinking about the exciting possibilities in our industry.
As I mentioned, I'm a [your position/title] at [your company]. We're all about [briefly describe your company's expertise or industry focus].
I really enjoyed our conversation, and I think there's great potential for us to collaborate or support each other in the future. It would be fantastic to hop on a call and explore those possibilities further. What do you think?
If you're up for it, let's schedule a quick chat at your convenience. Just let me know a time that works for you, and I'll make it happen.
Looking forward to catching up!
Cheers,
[Your Name]
[Your Position/Title]
[Your Company Name]
[Your Contact Information]
Follow up on annual check-in call
Subject line: Following up on our yearly check-in and next steps
Dear [Client Name],
I hope this email finds you doing well. It was great catching up with you during our recent yearly check-in. I wanted to follow up on our conversation and discuss our next steps.
During our call, we discussed:
- [topic 1]
- [topic 2]
- [topic 3]
- [etc.]
It was great to hear that [mention what has worked well for the client over the year], and we are glad to have been able to provide you with the support you needed.
We also talked about the challenges that you are currently facing with [mention any challenges the client mentioned], and we appreciate your willingness to share your concerns with us. We are committed to helping you overcome these obstacles and ensuring that our products and services continue to meet your needs.
Regarding the contract renewal, I am pleased to inform you that we are able to offer a contract extension [include any details about the renewal], as we discussed on the call. I have attached a copy of the renewal agreement for your review, and please let me know if you have any questions or concerns.
Thank you for your continued partnership, and I look forward to hearing back from you soon.
Best regards,
[Your Name]
Sales call follow-up email sequence
Send a follow-up email sequence after a sales call with a lead.
Initial follow-up after a sales call
Subject: Adding value with [Product/Service]
Dear [Name],
I wanted to thank you for taking the time to speak with me last week about [company's pain points]. I appreciate your openness and willingness to share your challenges.
I believe [your Product/Service] can add significant value and help alleviate some of those pain points. Our solution can [value that your product/service will give them].
If you're interested, I would be happy to [next steps, example: provide a demo or a free trial] so you can see firsthand how our product can work for you. You can [call to action, example: book time on my calendar, start free trial].
Please let me know your thoughts and if you have any further questions or would like to move forward with [next steps].
Otherwise, I can follow up with you again in about a week.
Best regards,
[Your Name]
Second follow-up after a sales call
Dear [Name],
I hope this email finds you well. I understand you may have had a busy week and missed my last email. I wanted to follow up briefly and reiterate the value our [Product/Service] can add to your business.
[Product/service name] can [product/service value]. If you're still interested in learning more, I would be happy to provide a demo or a free trial to show you how it works.
If this isn't the right fit for your business, that's okay too. Please let me know if you'd like to discuss any other solutions.
Otherwise, I'll follow up again in a week to see if you have any further questions or interest in our product.
Best regards,
[Your Name]
Third follow-up after a sales call
Dear [Name],
I wanted to touch base again and remind you of the value our [Product/Service] can add to your business.
Our solution has helped similar companies in your industry [solve pain points].
If you're interested, we can set up a demo or a free trial to show you how our product can work for your business.
Otherwise, I'll follow up with you again next week to see if you have any questions or would like to discuss any other solutions.
Thank you for your time, and I look forward to speaking with you soon.
Best regards,
[Your Name]
Fourth follow-up after a sales call
Dear [Name],
I understand this is my fourth attempt to follow up with you. I wanted to reach out one last time to remind you of the value our [Product/Service] can add to your business.
If you're interested, I encourage you to visit our website at [link to website] to learn more about our solution and see if it could be a good fit for your business. Otherwise, I will assume that our product isn't the right solution for your needs.
Thank you for your time, and I appreciate your consideration.
Best regards,
[Your Name]
Breakup email template
Send a final email to breakup with an unresponsive sales lead
Over and out - last email
Subject: Over and out from [yourCompany]
Hi [contactName],
I’ve been trying to reach you over the past few days, and I’m bummed we couldn’t connect. We would love to have you as a customer, but I don’t want to bombard you with emails.
If you’re interested in discussing how we can [insert your solution to their pain point], please let me know. Otherwise, this will be my last email.
Best,
[yourName]
Not the right fit - last email
Dear [Name],
I wanted to thank you for your time and consideration in exploring our [Product/Service]. Unfortunately, it seems like our product may not be the right solution for your business needs at this time.
I respect your decision and promise not to contact you again unless you reach out to me first. If you ever have a change of heart or would like to discuss our solutions again in the future, please don't hesitate to contact me.
Thank you,
[Your Name]